Conventions of a good music video

For a music video to be successful it needs to do certain things to keep the audience interested and make them want to keep watching it.
One thing it needs to do is to use a variety of different camera shots and angles. It is important that it would do this because if it was all filmed through one basic shot then the audience would ge bored seeing just the same thing through one angle for a long period of time. Using a lot of different shots and angles would encourage an audience member to keep watching because it gives the impression that a lot more is happening in the video and also enables you to use a range of different locations as well. Using a variety of lacations is also effective because it will make the video more interesting as you will be able to see different stuff happening in each different location meaning that the video will seem as if more is happening.
The lip sync of the video is also important because if it is out of time the viewer will see it instantly and notice that there hasn't been a lot of time or thought put into the making of the video, which cuold put the viewer off seeing anymore of it knowing that there wasn't a lot of effort put into making it. Also if it is out of time then it looks weird while watching the video which is off-putting as you do not know what they are saying at what part of the music.
The song chosen for the video is also important because if the song is quite catchy and has a high tempo then the viewer will enjoy the video more as they are enjoying the song. Also if it is not a song many viewers will enjoy they will choose not to listen to it because they do not like what they hear so not matter how good or not the video is becuase of the song choice they will not want to watch it.
The one thing a music video does not want they audience to gain is viewer fatigue. This is when the person watching the video gets bored of what they are seeing and does not want to watch it anymore. To ensure they avoid this they would need to make sure they are doing a lot in each shot rather than just standing there doing the same thing throughout as it will look boring and the viewer will completely lose interest.