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Tuesday, 13 September 2011
Music video analysis 2
The cinematography of this video is quite good because we get a lot of different shots presented on the screen over quite a short period of time. There are many shots such as close up, mid shot and long shot involved shich is expected, but there are also shots such as a high angle shot, a pan shot and others. It is good having a variety of shots becuase it helps to avoid viewer fatigue by showing what is happening through a variety of angles. Also the positioning of the camera is quite effective because it isn't always positioned infront it is ometimes above, or at the side at times which is good because it's adding variety to the video.
The mise-en-scene is alsol quite good in this video. There are quite a good range of lacations used which are quite contrasting. which is effective because it is clear to the viewer that they have changed where they are. The location on the rooftop is really good because it is quite a differemt location to what you normally expect to be used in a music video and is adding good variety to what you would have expected to see in the video. The clothing of the main person in the video is also just casual which is a convention in most videos from this genre.
The editing is also quite good because there are some transitions between shots where there is the fade effect between shots to switch betweeen them. This is good as you can clearly tell that the shots have changed but also it is quite a clear/obvious part of the video that this is happening. Also some shots overlap on top of each other which looks really good and interesting to watch whilst seeing the video. This is adding a bit of varierty to this video because other videos in theis genre do not often have effects similar to this.
The sound is also quite simple because all it realloy consists of is just the song being played over the top. It is done loudly and clearly so that you can hear the song and understand easily what is being said in the song. There isn't any additional sound such as speech inbetween parts of the song to add any additional storyline to the video.
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