Music video analysis 4

The cinamatography of this video is quite good because they use a decent range of different shot types; they use close up, mid shot and long shot as expected but then they also use low angle shot a couple of times and there is high angle used as well. The variety of shots is good as it helps to avoid viewer fatigue becuase you are seeing it through a different angle a lot of the time. Also the positioning for the camera at times is effective as the rule of thirds is used at some parts of the video showing what is the main focus of the shot and what the viewer should be focussing on.

The mise-en-scene is also basic but it is quite good. The location is simple because it's just a street in which the whole video is being filmed. It all looks quite empty as if it has been left except for when the people come out and start dancing in the video. The clothing chosen is quite varied because some of the people are dressed in really casual clothing but then others are dressed quite over the top and have really worn some eccentric clothing, for example one person is dressed in a black and gold piece of clothing with a big robot head on.

The editing is really straighforward because it is all basically cut shots between shots and there aren't really any interesting transitions used so it just looks really fast paced and quite simplistic. Also there are fast cuts between the shots and the majority of the shots are not very long so it seems like a very fast paced music video which suite the song and the genre it is from.

The sound is really basic because it is just the song beiong played throughout except for at the beginning. The song is played clearly so that you can hear it well and know what song it is straight away. The beginning ha speech at the start with the two main people walking out and just asking what is going on. This is quite effective because it gives the impressions that there is a side story to what is going on in the video but also because you do not know what has happened at the start you want to know what they are saying because you do not know what has happened and want to know so you would watch the video and try to find out what has happened.