Many of the questions that I asked were generally aimed around many genres of music, however I did try to have at least a couple of questions that were mainly about the hip hop genre. What I learnt from the answers I got was that in hip hop music videos the conventions are all very simple and what are expected to what you anticipate to be in them. This was useful because when we make our music video we can understand easily what we specifically need to include to ensure that it looks a lot like it needs to so that it best suits that genre. Because all of the people that answered the questionnaire were of the same age group it makes it clear what the target audience is and what we need to do to make our video successful in attracting them and making them like the video. Also it helps make it clear of what the clothing chosen should be to best relate to that audience to show that we are aware of what conventions (mise-en-scene) are needed to make the video best suited to and attract that target audience.
The research shows that it will be important to include a lot of main conventions from a hip hop video to make it clear to the audience what genre it is for example, it was dominantly things that are very expensive like a big house, expensive cars, jewellery etc. which would be difficult to get because our video will be low budget meaning we really can't get many of these at all it will mainly rely on the mise-en-scene of the video to make the genre clear. This would be the location and clothing showing clearly what genre it would be. For the location we could use places such as a street, field, maybe a stage and houses because they are all incorporated in other videos from this genre. Also for the clothing it would usually be quite casual because of the locations we are likely to use but also because hip hop is associated with quite a young modern audience so wearing similar clothing to fit in with that target audience would also be important to do to make the genre clear.
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