Pop muscic video

The cinematography of the video is quite sinple ity is dominantly close ups, mid shots and long shots filmed at either a different variety of locations or with a different amount of members from the group so it seems like there is a  lot more happening than there really is. The shots however are quite fast paced which works well with making it a more interesting music video and keeping the viewer intesested while they are watching it. Also the pace of the shots goes well with the timing of the music because when the music is of a fast tempo the shots are quite short and quick; also the shot changes at the same point as quite a lot of the music does making the video seem quite smooth and in good timing with the music. There are a few other shots involved such as a high angle shot at a few points. Using a few different shots is important because it keeps the viewer interested throughout and helps to avoid viewer fatigue.

The mise-en-scene of the video is quite basic it is filmed at three main locations and they just use a variety of different shots and camera angles to make it seem more interesting. Two of the locations are quite similar but then the third is different which is important because if all the locations are too similar then it is quite likely that the viewer will get bored of what they are watching. The two locations that are similar are the ones on the beach and by the rocks because when there is a long shot you can still see the rocks on the beach. However, it is quite a good location because they were able to get a lot of different shots which made it seem a lot more interesting. The other location was just at a party which is also a good location because there is a lot going on meaning wherever the camera was there was near enough always something interesting going on. Also it enabled them to get a lot of short shots to make it seem as if there was a lot more going on than there actually may have been. The group are all wearing quite casual clothing, or beach clothes(shorts etc) which is expected of this genre of music because it is recent and the location you would expect them to considering where they are at.

The sound is quite basic because it is just the music playing throughout the video with lip syncing where there could have been. It is not fully lip lynced through the whole video but it doesn't seem to important that it wasn't because it doesn't make the video come across as being poor when there hasn't been any lip syncing.Also the music is clear throughout making it easy to hear and know what they are saying.

The editing is good as they have managed to get a lot of different shot types, and the length of many of the shots is different to the others. The shots tend to cut when the tempo of the song changed or when  it cropped making the different shots come on when there was a change in the music. This was quite a good effect because you could really notice the rhythm of the song because of there it was cutting on each shot. There wasn't any effects on any of the shots or really any transitions, just dominantly cut shots into the next one.