Pop muscic video

This music video uses a lot of different shot types throughout which is good because it helps to keep the viewer interested by seeing a lot happening through a lot of different angles. Again there are mainly close ups, mid shots and long shots used throughout  which is ok but can get boring after seeing too many. However, there are quite a lot of other shots used for example there is are high and low angle shots used quite a lot throughout. There are a lot of fast paced shots throughout the video which take the attention away from the fact that there is only really one location used for the whole of the song, which is quite a good technique because it seems as if they have been and done a lot more than they really have. They mainly use close ups or mid shots when they are being filmed while singing so you can see the lip sync clearly and which one of them is doing the singing.

There is a pice of editing that is very effective because there are jump cuts used but in time with the music which is good because it is a good clever fill for a piece where there isn't any words and it makes the video look more interesting at that point. Also for the editing as a transition between some shots they use the fade effect to change what shot type they are using, for example a high angle/long shot being faded into a close up. Also for a couple of the shots they slowed the pace down of them to add a variety of different paced shots to the video.

The lip sync is good because throughout for most of the video where it is needed there is lip syncing being done. It is important to have good lip syncing during the video because it makes it seem more like they are actually singing it rather than it being the track played over the top. The riff inbetween singing on the guiter is effective because there are no words so it allows them to do other things on camera while there are no words. Also it is effective because it is the only thing being played at parts so people remember that well and would find that bit to bit quite catchy.

I think that overall the mise-en-scene of the video was very basic but still effective. I think this because the location allowed them to get a great variety of different shotsmaking the video seem a lot more interesting than it couls have been considering that it was only being filmed at one location. I feel that this video did well to avoid viewer fatigue because althogh it is filmed at dominantly one location they show several different parts of the place from a variety of different camera angles to make it more interesting and keep the viewer interested. The clothing chosen was very casual but is expected in this genre and age group because they know what image of them people expect them to have so they make sure that they have it.