Pop muscic video

This music video doesn't use many different locations but it gives the effect they have by doing the filming at different times of day. These locations may all be fairly similar but the filming is done at different times of the day which was quite effective because you are able to see a massive contrast of how the location looks during the day in comparison to the shots odne at night giving the impression that this has been done when it really hasn't.Using a variety of locations is good because it helps to avoid viewer fatigue which is important to avoid because it means an audience member will listen to the song more if they enjoyed the video and watched it the whole way through without getting bored. Also they are all again just dressed in casual clothing because of the genre they are in and the location they are at people expect them to wear quite casual clothing.

 There are also quite a lot of different shot types used. They used the main three shots; close up, mid shot and long shot which are all quite effective but they also used high and low angle shots in places, which were effective because it enabled you to see what was happening from a variety of different angles which would make the audience member perhaps feel more involved seeing what was going on through a range of shots. Also it is very effective using a variety of different shot types because it gives the viewer the impression that there are more shots than there really are, which also gives off the impression that there is more going on making the viewer seem more interested and avoiding them getting vieewer fatigue.

The sound is also quite clear so the audience hear the song well and understand what they are saying in it. The lip sync is also good although again it isn't done throughout the whole video but again isn't too important because there is other stuff going on in those shots not making it seem too important. There isn't any background noise or any irrelevant talking, just the singing throughout the whole video. The music however does change when there is a different singer which was quite interesting becuse it did make it clear that it was a different persno doing the singing but also it was like they were trying to emphasise the fact that it was someone different beginning to sing.

The editing was quite basic but they used the fade effect when they showed the transition of filming from the day to the night. This was quite good because it was quite a smooth transition done which fitted in nicely with the camerawork which was quite effective.Also at the beginning of the song they had the title of the group and wht the song was called, this was probably so if a viewer saw the song beginning on t.v they would know who it was and what song it was straight away.