Low budget video

 I feel this because they manage to use quite a good video and the cinematography is very good because they manage to use a variety of shots which helps to avoid developing viewer fatigue which many videos do not want to get. They use mny shots including close ups, mid shots, long shots, silhouette, high and low angle shots. They use all these shots and all at a fast pace to avoid developing viewer fatigue and having a boring video. Although they do used fast pced shots it is still clear and easy to see that the lip sync has been done well.

 Their mise-en-scene is good and this is shown clearly by using different locations and always doing something in the shot. Using a variety of shots and locations helps keep the viewer interested because they will not be seeing the same thing happening over and over which reduces the likely-hood of them getting bored of the video. The fact that they used several locations, but the locations also made sense as to what the song was saying made them all even more effective.Also the variety of camera shots and angles in each location made them seem even more better/effective. Also the clothing they wore was very specific to the video because they would wear clothing such as the jeans and shirts a lot of boy groups would at that time, but also when they were wearing the suits seemed effective because it fitted with the lyrics of getting paid.

 Their lip sync is also quite good throughout which is important to do because if there is not sufficient lip syncing throughout the video then the viewer will not see who is singing and this could cause some confusion while watching the video. The lip sync of this video though is very good because at points they even cut between shots and locations while one of them is mid-way through a lyric which is very good and effective and shows that they have done a lot of work into getting in done well enough to cut between shots mid way through a lyric.

The editing is very simple but is done very well. It has all mainly cut shots but they cut between shots whilst they are mid-way through a lyric so getting the cut between the both good enough to still clearly see the lip sync was very good. Also some of the lighting was very effective, for example at the beginning where it showed them all as silhouetted figures was effective because it gave the impression that they had workeed hard on what they were doing but also made it seem very much like they were serious from the start.