Carol Vermallis researched and identified the similarities and differences between a music video and a hollywood film. The main things that she picked up on and spoke about were the differences in editing and identified mainly the differences between each of them.
The main thing that she picked up on was how the order of shots in a music video can be in a random order(montage) and still make sense to the viewer whereas a film has to have all of it's shots in a particular order(continuous editing) so that it makes sense to a viewer and they can understand the whole of the film. The order of shots is not too important in a music video because the variety of locations often helps to put the message across to the viewer, but at the same time helps to keep the viewer interested because if throughout a music video it was all in one location but through a variety of different shots the viewer would still get bored because they are just looking at the same thing over and over; but in a film it is important that some things remain in the same place for a longer period of time because the viewer would need to understand what is happening in that location and why so that the narrative makes sense.
There is a lot of discontinuity in music videos as they do not need to reveal something over a long period of time, they have to show a lot in three to four minutes. A music video often draws away from the narrative by using other elements, such as, the genre it could be. The lyrics used or who is in the video and what it is about. By drawing away form the narrative it can help to make it seem more interesting because it looks as if there is a lot more going on in the short period of time because we see more shot types through different locations making it seem more interesting because they do not have to worry about making it too clear what is happening in every shot relating to the narrative that could be part of the music video. However, in a film it is very important that there is continuous editing used to show the stoey to the viewer and make it clear to them what the film is about. The narrative of a film is important because people want to see the filom and have the story of it revealed to them gradually to make it more interesting. This would mean they have to ensure they spand a lot of time on all of the shots to make it clear why the actors may be in that location and what the purpose of them being there is. This is very different to a music video because the narrative needs to be short lengthed and quick so that the viewer can quickly get why they are watching the video and what it is referring to.
'In video our attention to the song shapes the way we percieve the image, but to an equal extent what we attend to in the image helps to determine how we hear the music.' -Carol Vernallis
This is her saying how important the video tends to be when we watch it because we may have one image of what the song could be about when we hear it without a video; however when we see it accompanied with a video it could change our opinion of what the song is about because of what we are seeing happen on screen. Also we may change our opinoin of what the song sounds like when we see the video, because at first you may think that the song is about one thing when really through the video you then find out that it is referring to something of completely the opposite.
For example the song when I was a youngster has a clear title as to what the song is about and then when you see the video it is clear what they are trying to show through the video. This is good because the lyrics also match because they speak about what they wanted to do when they were younger and also there are parts in the video where there are 2 kids that are probably supposed to be to the viewer what they were like and showed what they used to do in the video as well. It shows them doing stuff they did when they were younger as well as the kids to make it clear that it is them.
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