Music video analysis 3

The cinematography of this music video is very good. There are a lot of different camera shots used throughout the video which help to make it interesting and because of the variety it does keep the viewer quite interested while watching the video. They use close up, mid shot and long shot as expected but the positioning of the camera for them is quite interesting because for one of the shots it is a long shot but it is filmed from between two small buildings, using the rule of thirds well because they are basically telling you what you should be looking at because of the way that the camera has been positioned. Also there is a tracking shot used for a lot of the video to get a shot from in front of them whilst they are walking about. Also there is a low angle shot used as well because it adds variety to what is being presented and because there is such a good amount of variety of shots you are never looking at the same thing from one angle for too long.

The mise-en-scene of the video is quite basic it is filmed mainly in three simple places. These are just in a room, down the road or on a field. These may all be quite simple locations but they are quite effective because they manage to get a good enough variety of different shots so that the video is not boring. The clothing chosen by them Is again just casual which seem to be the main type of clothing chosen in this genre.

The editing of this video is very good for the whole of it and makes it interesting for the viewer. They use jump cuts at one point when one person comes over at them and starts dancing, and it cuts between each place he is at and what type of dancing they are doing. This is effective because it does not show the bit between each dance he is doing which also also reducing the likelihood of viewer fatigue because it is cutting out the irrelevant bits of the video. Another clever bit of editing is when they are holding the speakers and there is a box in the middle with another clip of the two people in the video still doing the lip sync but it is interesting to look at because there is two different things on screen that you have the option to see. Also there is a piece of work where it shows them lead against the wall but the camera will cut when they hit it and they will then be on the floor lying in a similar way but on the grass  in a different location instead. This looked really good and was a clever way of changing the location that the video was being filmed at.

The sound was very simple it only consisted of either the music or song, which is a similar thing that has been happening for all videos of this genre. This is still fine because it is clear to see what is being said in the video but also it is easy to hear and know what the song is saying and how it sounds.